CEO Moms Orange County – Brea

CEO Moms Orange County – Brea


So, you found a great product you think you’d be great at selling, maybe you have a business idea, or always wanted to start your own business… here’s your calling! 


CEO Moms OC is a six-week program to help you launch your business with help from business experts! You’ll not only have a chance to learn from our special guest speakers, you’ll also have the ability to connect with these and other guests via live webinar every week – all at no cost. Only 30 individual spots are available.


Program Details: Tuesdays | 6:00 PM – 8:00 PM  | July 23, 30,  August 6, 13, 20, 27


What are the benefits you ask? 



  • You’ll receive a one-year membership to the National Association of Women Business Owners (NAWBO) at no cost

  • You’ll receive a customized market research reports for their industry and product/service

  • Have the opportunity to interact with guest speakers during live webinars 

  • 1:1 consulting at the SBDC at the close of the program

  • Pop up shop graduation show for community members and leaders


What You’ll Learn


Session 1 | It’s Your Business



  • Ideation, viability, and motivation


Session 2 |Do Your Due (Diligence)



  • Identifying your place in the market – SWOT, 4 P’s, competition matrix

  • Market research report overview

  • Features and benefits


Session 3 |Full Circle Marketing – Targeting, Branding, Analysis



  • Customer identification, personas, and target marketing

  • Branding

  • Industry look


Session 4 | Let’s Talk Price, Cost, and Revenue



  • Pricing the product or service – breakeven analysis

  • Startup costs

  • Financial projections

  • Financial benchmarks


Session 5 | Launching Local and Operating like a Pro



  • Starting a business in OC – permits, licenses, EINs, DBAs, and special requirements

  • Operations – Processes and systems, banking, expenses, finances, employees and vendors

  • Legal considerations


Session 6 | Financing, Sales and Fulfillment



  • Digital marketing strategies and sales techniques

  • Merchandising

  • Customer engagement

  • Order fulfillment

  • Financing options – the works


presented by



in partnership with 





The National Association of Women Business Owners, Orange County chapter (NAWBO OC) is dedicated to expanding the entrepreneurial and economic empowerment of women business owners through advocacy, education, and community. When women join NAWBO OC, they not only get access to a rich calendar of programs and activities to help them grow their businesses, they become part of a wide, supportive community of women who are committed to each others success. NAWBO OC is a leading voice for Orange County women business owners through its advocacy efforts locally, in Sacramento, and in our nation’s capital.

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