OCPM Workshop – Creating a Product Canvas to Get Everyone on the Same Page

OCPM Workshop – Creating a Product Canvas to Get Everyone on the Same Page

Tuesday, March 27th @ 6:00 PM – 7:30 PM

Learn how to create a Product Canvas: a one-page summary of a new product oppportunity. 

Some new product ideas are better than others. How do you quickly gain high-level buy-in on an idea before investing time in building a business case or requirements? 

Before you create a comprehensive business or product plan, you can quickly summarize your idea using a one-page product proposal or product canvas. This document will answer questions like…

  • What’s the scope of your idea?

  • What problem are you solving?

  • And for whom? 

Pragmatic Institute (formerly Pragmatic Marketing) teaches the Product Canvas in their full-day workshops. In this workshop, you’ll build a Product Canvas for one of your products. You’ll have a one-page summary of your product idea, ready to share with executives, developers, marketers, and sales teams.


Ticketing Information

$40 – Early-bird pricing until March 20th

$50 – General Admission

$99 – Coworkers Package – Bring two co-workers for a total price of $99.


Directions to Webster University:

Webster University is at 32 Dimension in Irvine, on the second floor, Itis conveniently located between the 5 and 405 freeways, near Sand Canyon Road. 


About Steve Johnson

Steve Johnson is an author, speaker and advisor on product strategy and product management. His approach is based on the belief that minimal process and simple templates result in nimble product marketing and management.

Steve was a founding instructor at Pragmatic Marketing, a role he held for more than 15 years. In 2012, he started an independent consulting firm where he provided implementation assistance to product teams.

Returning to Pragmatic Institute as vice president of products, Steve supports the complete learning path for product teams, ensuring they are fully armed for success.

Contact Steve at sjohnson@pragmaticmarketing.com